Casillero del Diablo’s latest proposition for DAf was an exciting campaign involving the creation of assets to amplify its sponsorship deal with Manchester United FC. “The Call to be a Legend” campaign offered fans the chance to win a trip to Manchester and play a match at the hallowed Old Trafford stadium, as much a part of Manchester United as its players.
This was a campaign designed to drive deeper engagement with fans in 6 markets: Chile, Uruguay, South Korea, Australia, China and Japan. DAf’s challenge was to produce creative content plus design and build the online platform to capture entrants and help drive brand penetration in new markets around the world.
Having been granted access to legendary Manchester United players, DAf’s production team created 30-second videos for online platforms, filmed at the world famous pitch.
These short videos, subtitled in 5 languages, formed part of a global digital campaign by Casillero del Diablo and Manchester United including DAf-created key visuals in English and Spanish; POS neck hangers; and calls to action — translated into 5 languages — for email, social media and web platforms.
Campaign results far surpassed projected figures across the board, achieving:
Over 3 times
the number of predicted competition entries
visits to the Casillero del Diablo website
conversion rate online (web and email)
engagement on Facebook and Twitter
And strong increases in sales across all markets, including:
CASE STUDY VIDEO
“After others failed to deliver, we turned to DAf. I felt much more confident after approaching DAf. They have a very professional attitude.”