CHALLENGE

Casillero del Diablo needed a campaign that would connect with new generations of wine consumers all across the globe. Taking into consideration the incredibly dramatic potential behind the brand’s legendary tale about the devil and thieves who rob in the night, the creative team at DAf saw a grand opportunity to strengthen Casillero del Diablo’s global presence by drawing on the universal language of cinema instead of the traditional world of publicity.

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

TRAILER

We created six scenes from a fictitious modern day crime film that would tell the Casillero del Diablo legendary story, found on the bottle’s label, and present it in the format of a mainstream feature film.

From creative concept to production, we focused on every aspect of the campaign so that it would sound, look and feel like a feature film. The objective was to captivate audiences all over the world and make them feel like they were sat in the big, comfy seats of a movie theater.

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

INTERACTIVE VIDEO

As a follow-up to the commercial for cinema and television, we crafted an interactive video that was designed especially for digital channels. The objective was to transform the online user into the wine legend trailer’s museum thief.

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

PRINT

To coincide with the cinematographic-inspired visual language, we crafted the campaign’s Key Visual in the form of a movie poster.

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

BRANDING

 

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer
DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

TARGET

New generations of wine consumers all over the world.

A story made for the big screen.

DAf Creative Wine Agency Casillero Del Diablo The Wine Legend Trailer

BEHIND THE SCENES

We’re waiting to cultivate your story.