Bodega Norton, a pioneer in Argentine winemaking, has earned a reputation for impeccable craft since 1895. The challenge was to find a sincere and convincing way of visually conceptualizing the mastery of a superior Malbec.
We created a brand video that invites the wine consumer to travel to the heart of Argentina’s Malbec country. The natural landscapes that are presented in the video reflect the purity of the wine and strengthen its connection to years of Argentine winemaking tradition and heritage.
The slow speed of the video expresses the time and patience required to craft a Reserve Malbec of superior quality. The movements of the friends who appear in the video are slow and graceful, their clothing is made from natural cotton and wool fibers. The wooden table and chairs, combined with the freshly-picked flowers, are a reflection of the wine’s rich, oaky character; its smooth, full-bodied texture.
KEY VISUAL & POINT OF SALE
The key visual marked the start of a new direction for Norton, positioning the winery as a consistent and valiant leader. The figure of the winemaker, the focus on the soil and the direct references made to Wine Spectator, position Bodega Norton as a leading winery in the production of superior wines.
Wine consumers, principally located in the USA and Argentina. Some focus was given to consumers in the UK.
120 years of consistently distinguished craft.
We had worked with Norton to solidify its reputation as a pioneer in Argentine winemaking and a master of superior Malbec. Our next project involved inspiring consumers by giving them the chance to visit the destination of their favorite wine and the home of Malbec.
Norton wine lovers in the UK.
Necktags depicting the dramatic setting of the Norton vineyard were placed on the product, encouraging consumers to enter the competition by visiting the website www.norton.com.ar
Promotional gift packs were designed in the shape of an elegant leather suitcase containing two bottles of Norton wine. The interior contained a code to enter on the Norton website as well as a viewfinder in the style of Google Card Board. By placing their Smartphone within the viewfinder, consumers could enjoy a 360º bike ride through the Norton vineyard in Mendoza or take a tour of the La Boca neighborhood in Buenos Aires.
The cases were displayed on a gondola and ready-to-use viewfinders were placed alongside so consumers could place their Smartphones inside and live the experience straight away. The key visual was also on display to give consumers a feel for the vineyard.