Already the #2 Prosecco in the U.S., Ruffino needed a brand video to help launch a new member of their portfolio – Ruffino Sparkling Rosé, one of the first Italian Sparkling Rosé wines in the category. The team came to DAf to help generate excitement, energy and buy-in around this new offering, ultimately premiumizing Ruffino’s sparkling wine portfolio.
Visuals were created to feature a bottle of Ruffino Sparkling Rosé as the catalyst for various occasions – from social enjoyment to food pairing. A creative twist on Italian tradition, we began by pairing the product with modern Italian cuisine: prosciutto-wrapped melon, oysters on the half shell, grilled octopus, fig and parmesan salad, and delicious desserts. Italian chic influenced artistic direction: elegant grey marble, champagne flutes that reflected Ruffino’s shield and a color palette based on the brand’s use of silver, gold, burgundy and rosé. Heavy in content, it was essential to incorporate the use of quick edits and a fast-paced sound score to create a brand video that was as energetic as the lively new sparkling it was showcasing.
After producing the full trade video, DAf was tasked with creating a shorter version for consumer audiences, to be shown both in store at retail and on the brand’s social media pages.
These videos were produced for distributor sales teams, strategic account buyers and consumers across the U.S.